Agency theory suggests that an efficient contract between a franchisor (principal) and a franchisee (agent) could be established by the use of selection criteria that would screen prospective franchisees based on their likely future outcomes desired by their franchisors. Franchisors can use...

The purpose of this paper is to understand how fairness garners loyalty by breeding trust in the pharmaceutical wholesaler-pharmacy relationship. Specifically, the paper seeks to understand if e two dimensions of fairness – procedural and distributive – contribute differently in fostering...