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Why we buy what we buy: A theory of consumption values
Sheth, Jagdish N.; Newman, Bruce I.; Gross, Barbara L. - In: Journal of Business Research 22 (1991) 2, pp. 159-170
Persistent link: https://www.econbiz.de/10005474137
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Consumption values and market choices : theory and applications
Sheth, Jagdish N.; Newman, Bruce I.; Gross, Barbara L. - 1991
Persistent link: https://www.econbiz.de/10000330784
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Consumption values and market choices : theory and applications
Sheth, Jagdish N.; Newman, Bruce I.; Gross, Barbara L. - 1991
Persistent link: https://www.econbiz.de/10004204995