Nguyen, Thuy; Ngamsiriudom, Waros; Pelton, Lou; … - In: The international journal of business science & applied … 10 (2015) 2, pp. 16-31
The current study focuses on a process the current researchers label intra-negotiation-which deals with resolution of an individual's potential conflict across facets of oneself-and its influence on two distinctly different kinds of consumption (one favouring consumption, the other reducing the...
