//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~person:"Nickel, Oliver"
~subject:"Deutschland"
~type_genre:"Aufsatz im Buch"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Werbemitteldesign und Markenpo...
Similar by subject
Narrow search
Delete all filters
| 3 applied filters
Year of publication
From:
To:
Subject
All
Deutschland
Brand management
3
Markenführung
3
Germany
2
Advertising effects
1
Betriebswirtschaftslehre
1
Brand
1
Business economics
1
Corporate Social Responsibility
1
Corporate reputation
1
Corporate social responsibility
1
Firmenimage
1
Markenartikel
1
Measurement
1
Messung
1
Occupational qualification
1
Qualifikation
1
Social change
1
Sozialer Wandel
1
Werbewirkung
1
more ...
less ...
Type of publication
All
Article
2
Type of publication (narrower categories)
All
Aufsatz im Buch
Aufsatzsammlung
2
Book section
2
Collection of articles of several authors
1
Sammelwerk
1
Language
All
German
2
Author
All
Nickel, Oliver
Esch, Franz-Rudolf
7
Baumgarth, Carsten
6
Burmann, Christoph
6
Bald, Thorsten
4
Fantapié Altobelli, Claudia
4
Meffert, Heribert
4
Rutenbeck, Henrik
4
Ahlert, Dieter
3
Bekmeier-Feuerhahn, Sigrid
3
Binckebanck, Lars
3
Hermanns, Arnold
3
Langner, Tobias
3
Michael, Bernd M.
3
Sander, Matthias
3
Welling, Michael
3
Woisetschläger, David
3
Berentzen, Johannes
2
Blut, Markus
2
Bruhn, Manfred
2
Dertinger, Heiko
2
Diller, Hermann
2
Enke, Margit
2
Freter, Hermann
2
Gey, Thomas
2
Hartmann, Rainer
2
Heim, Andreas
2
Kindervater, Jürgen
2
Krieger, Kai Harald
2
Michaelis, Manuel
2
Müller, Christian
2
Nitschke, Axel
2
Riedmüller, Florian
2
Sabel, Tatjana
2
Sauter, Ralf
2
Schröder, Hendrik
2
Schäfer, Julian
2
Sikkenga, Jörg
2
Ströbel, Tim
2
Strödter, Kristina
2
more ...
less ...
Published in...
All
Markenkommunikation auf dem Prüfstand : [Markendialog, Februar 2003]
1
Wo lauern Gefahren für die Marke? : [Markendialog Februar 2006]
1
Source
All
ECONIS (ZBW)
2
Showing
1
-
2
of
2
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Wie lernt man Markenführung?
Tomczak, Torsten
;
Nickel, Oliver
- In:
Wo lauern Gefahren für die Marke? : [Markendialog …
,
(pp. 93-115)
.
2006
Persistent link: https://www.econbiz.de/10003849376
Saved in:
2
Messung der Effizienz der Markenkommunikation
Steffenhagen, Hartwig
;
Dahm, Axel
;
Nickel, Oliver
- In:
Markenkommunikation auf dem Prüfstand : [Markendialog, …
,
(pp. 81-138)
.
2003
Persistent link: https://www.econbiz.de/10003849454
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->