The paper at hand is a continuation of the work in progress presented at 9th International Congress of the International Association on Public and Nonprofit Marketing 2010, whose scientific approach is aimed at the use of promotion, as instrument of the marketing mix, triggered by the interest...

There is a very important relationship between strategic planning andperformance management. Performance management is really about setting andachieving goals at the employee level, and identifying and fixing barriers related toachieving those goals. But where do the goals come from? That's...

Depending on the specific stage of economic cycle, different types of fiscal policies,expansionist (incentive) or restrictive (prohibition), are use in specific state of the economy, for acertain period of time. Thus, in times of recession, the state use of tax incentive measures and intimes of...

This paper is trying to establish, in Romania, at macroeconomic level, quantitative and qualitative, relations between gross domestic product and governmental and local revenues.