Wiegmans, Bart; Nijkamp, Peter; Masurel, Enno - VU University Amsterdam, Faculty of Economics, Business … - 1999
The goal of this paper is to combine the current theory about marketing channels with combined transport and logistics … ejficient functioning of combined transport marketing channels? We start the analysis with a description of the theory of … marketing channels. This theory states that different types of flows employ in marketing channels (e.g. payment, ordering …