This paper traces the history of the failed automobile-trade negotiations between Japan and the United States from the 1970 s to the mid 1990 s. It attributes the failure of those negotiations to a lack of understanding on both sides of not only what was motivating the other side, but also the...

This paper traces the history of the failed automobile-trade negotiations between Japan and the United States from the 1970’s to the mid 1990’s. It attributes the failure of those negotiations to a lack of understanding on both sides of not only what was motivating the other side, but also...

This paper traces the history of the failed automobile-trade negotiations between Japan and the United States from the 1970's to the mid 1990's. It attributes the failure of those negotiations to a lack of understanding on both sides of not only what was motivating the other side, but also the...