This paper considers the development of women (especially rural and the poor) as the central aspect to the poverty alleviation and reduction of inequality. The paper proposes an extensive usage of information technology to enhance the ‘capability’ (as in the concept of...

This paper emphasizes on the role of entrepreneurship in economic development of a society with the perspective of Blue Ocean strategy used by organizations across the globe and especially in the context of Indian rural markets. The paper also utilizes live examples of organizations going...