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Elucidating green consumers : a cluster analytic approach on proenvironmental purchase and curtailment behaviors
Jansson, Johan; Marell, Agneta; Nordlund, Annika - In: Journal of euromarketing 18 (2009) 4, pp. 245-267
Persistent link: https://www.econbiz.de/10003945476
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Green consumer behavior: determinants of curtailment and eco-innovation adoption
Jansson, Johan; Marell, Agneta; Nordlund, Annika - In: The journal of consumer marketing 27 (2010) 4, pp. 358-370
Persistent link: https://www.econbiz.de/10008651284
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Exploring consumer adoption of a high involvement eco-innovation using value-belief-norm theory
Jansson, Johan; Marell, Agneta; Nordlund, Annika - In: Journal of consumer behaviour : an international … 10 (2011) 1, pp. 51-60
Persistent link: https://www.econbiz.de/10008908947
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Green consumer behavior: determinants of curtailment and eco-innovation adoption
Jansson, Johan; Marell, Agneta; Nordlund, Annika - In: The journal of consumer marketing 27 (2010) 4, pp. 358-371
Persistent link: https://www.econbiz.de/10008433087