(no abstract)

This paper applies conventional welfare-theoretic methods to study advertising which changes consumer tastes. In a wide range of empirically plausible circumstances, private profitability is seen to be necessary but not sufficient for the social desirability of a small amount of advertising. The...

Most propositions on the gains from trade with many consumers consider only lump-sum transfers as redistributive tools. It is widely believed that nothing can be said unless such transfers are possible. In this note we show that such a belief, and the consequent pessimism concerning the...