Past research has shown the robustness of egocentric anchoring or false consensus effects (e.g., Naylor, Lamberton, and Norton 2011; Ross, Greene, and House 1977) primarily in situations where consumers adopt a cooperative or neutral stance toward one another. However, competition among consumers is...

Consumers increasingly inform one another about marketplace offerings in online forums. These forums vary in terms of the information provided about reviewers (e.g., consumers may have no information about a reviewer or may see a full reviewer profile containing multiple pieces of demographic...