Purpose: The study tests a model that considers online brand trust in different nonbrand-owned touchpoints as a multifactorial construct constituted by: social network influencers, bloggers, online retail platforms and brand-related user generated content. Furthermore, it examines the...

Purpose The purpose of this paper is to investigate the relationships between firm capabilities, business model (BM) design, and firm performance. Design/methodology/approach The study provides a quantitative assessment of the proposed model using a sample of 411 small- and medium-sized...