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~person:"O'Brien, Daniel M."
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O'Brien, Daniel M.
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Media substitution and economies of scale in advertising
Seldon, Barry J.
;
Jewell, R. Todd
;
O'Brien, Daniel M.
- In:
International journal of industrial organization
18
(
2000
)
8
,
pp. 1153-1180
Persistent link: https://www.econbiz.de/10001527325
Saved in:
2
Media substitution and economies of scale in advertising
Seldon, Barry J.
;
Jewell, R. Todd
;
O'Brien, Daniel M.
- In:
International Journal of Industrial Organization
18
(
2000
)
8
,
pp. 1153-1180
Persistent link: https://www.econbiz.de/10005500176
Saved in:
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