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Integrating social issues and customer engagement to drive loyalty in a service organisation

O'Brien, Ingrid M.; Jarvis, Wade; Soutar, Geoffrey N. - In: The journal of services marketing 29 (2015) 6/7, pp. 547-559

Persistent link: https://www.econbiz.de/10011418367

Co-creating a CSR strategy with customers to delivere greater value

O'Brien, Ingrid M.; Jarvis, Wade; Soutar, Geoffrey N.; … - In: Disciplining the undisciplined? : perspectives from …, (pp. 89-107). 2018

Persistent link: https://www.econbiz.de/10011810081

Customer engagement in CSR : a utility theory model with moderating variables

Jarvis, Wade; Ouschan, Robyn; Burton, Henry J.; Soutar, … - In: Journal of service theory and practice : JSTP 27 (2017) 4, pp. 833-853

Persistent link: https://www.econbiz.de/10011730640

Integrating social issues and customer engagement to drive loyalty in a service organisation

O'Brien, Ingrid M.; Jarvis, Wade; Soutar, Geoffrey N. - In: Journal of Services Marketing 29 (2015) 6/7, pp. 547-559

Purpose – The paper aims to measure and identify customer preference for social issues and understand the importance of customer engagement when service organisations implement corporate social responsibility (CSR) programmes. Design/methodology/approach – Developing a relevancy/scope...

Persistent link: https://www.econbiz.de/10014905930