Innovation and the customer participation are central issues in research focusing on the performance of firms. However …, the current literature offers little guidance on the extent of connection between firm innovation capabilities and … that customer participation may account for the effects of service firm innovation capabilities (both technical and non …

innovation based marketing strategy. The position taken here suggests that firms operating within a competitive industry tend to … the relationships between industry structure, innovation and brand performance. The findings also show that market focused … learning and internally focused learning influence innovation and that innovation influences a brand's performance. …