For some time, researchers at the marketing/entrepreneurship interface have employed the concepts of networks and networking as a means of exploring how entrepreneurs “do business”. More recently, attempts have been made to show how the process of networking contributes to small firm...

Small business risk is a particularly pertinent issue for researchers as there is a strong association between small business owner‐managers/entrepreneurs and risk by virtue of the high failure rates of small firms. The objective of this study was to uncover situations encountered by...

Purpose – It is acknowledged that while there is a paucity of marketing research focusing on small firms relative to larger firms, a significant contribution to this field has been made in recent years. However, while such research has proved useful, it remains quite disparate, and gleaning a...