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~person:"O'Leary, Kathleen Bay"
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Incentivized reviews : promising the moon for a few stars
Petrescu, Maria
;
O'Leary, Kathleen Bay
;
Goldring, Deborah
; …
- In:
Journal of retailing and consumer services
41
(
2018
),
pp. 288-295
Persistent link: https://www.econbiz.de/10011808602
Saved in:
2
Critical factors to successful website development : opinions of website designers and developers
Korgaonkar, Pradeep
;
O'Leary, Kathleen Bay
; …
- In:
E-business applications for product development and …
,
(pp. 361-377)
.
2011
Persistent link: https://www.econbiz.de/10008938112
Saved in:
3
Funny, scary, dead : negative depictions of male homosexuality in American advertising
Branchik, Blaine J.
;
O'Leary, Kathleen Bay
- In:
Journal of historical research in marketing
8
(
2016
)
4
,
pp. 524-544
Persistent link: https://www.econbiz.de/10011643943
Saved in:
4
Reciprocal influences and effects of viral NWOM campaigns in social media
Petrescu, Maria
;
Mangleburg, Tamara
;
Ben Mrad, Selima
; …
- In:
Journal of marketing communications
26
(
2020
)
7
,
pp. 685-702
Persistent link: https://www.econbiz.de/10012314010
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