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The market maven crowd : collaborative risk-aversion and enhanced consumption context control in an illicit market
O'Sullivan, Stephen R.
- In:
Psychology & marketing
32
(
2015
)
3
,
pp. 285-302
Persistent link: https://www.econbiz.de/10010527165
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2
How brand communities emerge : the Beamish conversion experience
O'Sullivan, Stephen R.
;
Richardson, Brendan
;
Collins, Alan
- In:
Journal of marketing management : MM
27
(
2011
)
9/10
,
pp. 891-912
Persistent link: https://www.econbiz.de/10009349580
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3
The branded carnival : the dark magic of consumer excitement
O'Sullivan, Stephen R.
- In:
Journal of marketing management : MM
32
(
2016
)
9/10
,
pp. 1033-1058
Persistent link: https://www.econbiz.de/10011612542
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4
Rethinking marketplace culture : play and the context of context
O'Sullivan, Stephen R.
;
Shankar, Avi
- In:
Marketing theory
19
(
2019
)
4
,
pp. 509-531
Persistent link: https://www.econbiz.de/10012109451
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