Purpose: The purpose of this paper is to address issues related to better identification of strategic orientation of the firm and the impact of strategic orientation on sustainable development of the firm. Design/methodology/approach: The paper presents an overview of the existing literature on...

Miles-Snow strategic typology has been successfully used in research, in strategy, and in organizational design. The key dimension underlying Miles-Snow typology is the organizational response to changing environmental conditions. In this paper, a new model is proposed with an extended...