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Conceptual and operational aspects of brand loyalty: an empirical investigation
Odin, Yorick; Odin, Nathalie; Valette-Florence, Pierre - In: Journal of Business Research 53 (2001) 2, pp. 75-84
Persistent link: https://www.econbiz.de/10005477643
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Conceptual and operational aspects of brand loyalty: an empirical investigation
Odin, Yorick; Odin, Nathalie; Valette-Florence, Pierre - In: Journal of business research : JBR 53 (2001) 2, pp. 75-84
Persistent link: https://www.econbiz.de/10006725505
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B ORGANIZATIONAL BEHAVIOR - Conceptual and operational aspects of brand loyalty: An empirical investigation
Odin, Yorick; Odin, Nathalie; Valette-Florence, Pierre - In: Operations research, Management science : OR MS ; the … 42 (2002) 4, pp. 399-402
Persistent link: https://www.econbiz.de/10006508770