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Mobile advertising avoidance : exploring the role of ubiquity

Okazaki, Shintaro; Molina, Francisco José; Hirose, Morikazu - In: Electronic markets : the international journal on … 22 (2012) 3, pp. 169-183

Persistent link: https://www.econbiz.de/10009657247

5G mobile targeting ads

Okazaki, Shintaro; Peng, Yue - In: Media and change management : creating a path for new …, (pp. 479-489). 2022

Persistent link: https://www.econbiz.de/10013167461

Advances in Advertising Research (Vol. V) : Extending the Boundaries of Advertising

Bušljeta Banks, Ivana (contributor); … - 2015

Advertising Appeals and Processing -- Online and Mobile Advertising.- TV Advertising and Product Placement -- Cultural …, Gender and Age Issues in Advertising -- Branding Challenges -- IMC. …Advances in Advertising Research are published by the European Advertising Academy (EAA). This volume is a compilation …

Persistent link: https://www.econbiz.de/10014306570

Evidence from Japan : a preliminary scale development of consumer perceptions of mobile portal sites

Katsukura, Akihiro; Nishiyama, Mamoru; Okazaki, Shintaro - In: Advertising and communication : proceedings 4th …, (pp. 242-248). 2005

Persistent link: https://www.econbiz.de/10003353823

Will they come back again? : assessing the effectiveness of QR code campaign

Okazaki, Shintaro; Navarro, Ángeles; Campo, Sara - In: Current insights and future trends : [extended versions …, (pp. 209-217). 2012

Persistent link: https://www.econbiz.de/10009748098

A multi-country examination of hard-sell and soft-sell advertising : comparing global consumer positioning in holistic- and analytic-thinking cultures

Okazaki, Shintaro; Mueller, Barbara; Diehl, Sandra - In: Journal of advertising research 53 (2013) 3, pp. 258-272

Persistent link: https://www.econbiz.de/10010199591

Measuring soft-sell versus hard-sell advertising appeals

Okazaki, Shintaro; Mueller, Barbara; Taylor, Charles Robert - In: Journal of advertising : official publication of the … 39 (2010) 2, pp. 5-20

Persistent link: https://www.econbiz.de/10003986759

Advances in Advertising Research (Vol. IV) : The Changing Roles of Advertising

Rosengren, Sara (ed.); Dahlén, Micael (ed.); … - 2013

The Roles of Advertising -- The Faces of Advertising -- Reception of Advertising -- Perceptions of Advertising …Advances in Advertising Research are published by the European Advertising Academy (EAA). This volume is a compilation … of research presented at the 11th International Conference in Advertising (ICORIA), which was held in Stockholm (Sweden …

Persistent link: https://www.econbiz.de/10014277631

Advances in Advertising Research (Vol. 2) : Breaking New Ground in Theory and Practice

Okazaki, Shintaro - 2011

Advances in Advertising Research series are published annually by the European Advertising Academy (EAA). This volume … grew out of research papers presented at the 9th ICORIA (International Conference on Research in Advertising) which was … held at Universidad Autónoma de Madrid, Spain, on June 24-26, 2010. The conference involved advertising, communication, and …

Persistent link: https://www.econbiz.de/10014015382

Breaking new ground in theory and practice

Okazaki, Shintaro (ed.) - 2011 - 1. ed.

Persistent link: https://www.econbiz.de/10012878611