Ladeira, Wagner Junior; Oliveira Santini, Fernando; … - In: Journal of Consumer Marketing 35 (2018) 5, pp. 480-490
Purpose: This paper aims to analyze how judgment bias (optimism vs pessimism) and temporal distance influence self-control decisions. This research also analyzes the mediating role of perceived control on judgment bias and temporal distance. Design/methodology/approach: Three studies (one...
