"How can individuals best be encouraged to take more responsibility for their well-being and their environment or to behave more ethically in their business transactions? Across the world, governments are showing a growing interest in using behavioural economic research to inform the design of...

Preface -- Acknowledgements -- Assuming rationality -- Challenging rationality -- Describing risky behaviours -- About time -- Experiencing and remembering -- Motivational crowding -- Nudges -- Shoves and budges -- Give and take -- Summing up -- Note on references -- Bibliography -- Index

The use of behavioural science to inform policy is one of the main developments in the social sciences over the last several decades. In this book, Adam Oliver offers an accessible introduction to the development of behavioural public policy, examining how behavioural economics might be used to...