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Purpose: This paper aims to examine how social and moral salience influences the activation/deactivation of consumer motives and how this in turn affects costly pro-environmental consumer behavior. Design/methodology/approach: In two experiments involving real purchases, it was tested whether...
Persistent link: https://www.econbiz.de/10012186394
It is argued that utility theory that underpins current cost-benefit analyses of daily travel needs to be complemented. An alternative theoretical framework is to this end proposed which applies subjective well-being (SWB) to travel behaviour analysis. It is posited in this theoretical framework...
Persistent link: https://www.econbiz.de/10008869004
Confirmatory factor analyses are used to examine the psychometric properties of the satisfaction with travel scale (STS), including tests of measurement invariance across urban areas and travel modes (car, public transport and slow modes). The data set consists of questionnaire responses from...
Persistent link: https://www.econbiz.de/10011043530
Recent research suggests that travellers’ anticipated trip utility may differ from the utility they actually experience when making the trip. This implies that it is important to investigate not only the factors underlying trip decision making, but also the actual experience of the trip. To...
Persistent link: https://www.econbiz.de/10011056854