Nelson, Kristina; Cismaru, Magdalena; Cismaru, Romulus; … - In: International review on public and non-profit marketing 8 (2011) 2, pp. 163-193
Water scarcity, changing climate patterns and polluted water bodies have caused the current global water crisis that is threatening many nations around the world. Despite this significant threat, few academic literature references can be found on promoting changes that focus on saving and...
