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Ooi, Keng-Boon
Dwivedi, Yogesh Kumar
235
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ECONIS (ZBW)
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Banking in the metaverse : a new frontier for financial institutions
Ooi, Keng-Boon
;
Tan, Garry Wei-Han
;
Eugene Cheng-xi Aw
; …
- In:
International journal of bank marketing
41
(
2023
)
7
,
pp. 1829-1846
Persistent link: https://www.econbiz.de/10014470744
Saved in:
2
How to generate loyalty in mobile payment services? : an integrative dual SEM-ANN analysis
Tri Quan Dang
;
Tan, Garry Wei-Han
;
Eugene Cheng-xi Aw
; …
- In:
International journal of bank marketing
41
(
2023
)
6
,
pp. 1177-1206
Persistent link: https://www.econbiz.de/10014332182
Saved in:
3
Metaverse in marketing and logistics : the state of the art and the path forward
Tan, Garry Wei-Han
;
Eugene Cheng-xi Aw
;
Cham Tat Huei
; …
- In:
Asia Pacific journal of marketing and logistics
35
(
2023
)
12
,
pp. 2932-2946
Persistent link: https://www.econbiz.de/10014486550
Saved in:
4
Social media marketing in the digital age : empower consumers to win big?
Moedeen, Sajjaad
;
Eugene Cheng-xi Aw
;
Alryalat, …
- In:
Asia Pacific journal of marketing and logistics
36
(
2024
)
1
,
pp. 66-84
Persistent link: https://www.econbiz.de/10014486662
Saved in:
5
Why do consumers buy impulsively during live streaming? : a deep learning-based dual-stage SEM-ANN analysis
Lo, Pei-San
;
Dwivedi, Yogesh Kumar
;
Tan, Garry Wei-Han
; …
- In:
Journal of business research : JBR
147
(
2022
),
pp. 325-337
Persistent link: https://www.econbiz.de/10013271505
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6
How does involvement build loyalty towards music-streaming platforms? : a multi-analytical SEM-ANN technique
Theadora, Clarissa
;
Amelia, Maria Veronica
;
Tan, Garry …
- In:
The journal of product & brand management
32
(
2023
)
4
,
pp. 645-660
Persistent link: https://www.econbiz.de/10014281363
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7
Revisiting TAM2 in behavioral targeting advertising : a deep learning-based dual-stage SEM-ANN analysis
Wang, Guoqiang
;
Tan, Garry Wei-Han
;
Yuan, Yunpeng
;
Ooi, …
- In:
Technological forecasting & social change : an …
175
(
2022
),
pp. 1-15
Persistent link: https://www.econbiz.de/10013332738
Saved in:
8
Guest editorial: a blockchain-based approach to marketing in the sharing economy
Teck Ming Tan
;
Salo, Jari
;
Brashear-Alejandro, Thomas
; …
- In:
Journal of business research : JBR
177
(
2024
),
pp. 1-6
Persistent link: https://www.econbiz.de/10014551493
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