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Higher education institution branding as a component of country branding in Ghana : renaming Kwame Nkrumah University of Science and Technology
Williams, Robert; Osei, Collins; Omar, Maktoba - In: Journal of marketing for higher education 22 (2012) 1, pp. 71-81
Persistent link: https://www.econbiz.de/10009657716
Cover Image
Higher Education Institution branding as a component of country branding in Ghana: Renaming Kwame Nkrumah University of Science and Technology
Williams, Robert; Osei, Collins; Omar, Maktoba - In: Journal of marketing for higher education 22 (2012) 1, pp. 71-82
Persistent link: https://www.econbiz.de/10010014573
Cover Image
Higher Education Institution branding as a component of country branding in Ghana: Renaming Kwame Nkrumah University of Science and Technology
Williams, Robert; Osei, Collins; Omar, Maktoba - In: Journal of Marketing for Higher Education 22 (2012) 1, pp. 71-81
As Higher Education Institutions (HEI) become more marketised and increasingly promotionalised, brand building gains in intensity and names become increasingly important. This conceptual paper plans to explore the application of the Renaming Process Model which depicts the key components that...
Persistent link: https://www.econbiz.de/10010620271