This study investigates the effects of Trust Factors on Customer’s Acceptance of Word of Mouth recommendations. A sample size of 1000 consumers of different brands has been taken randomly on the basis of convenience. Results obtained from statistical analysis using the Logistic regression as a...

The behavior of following the most in vogue and admired styles of dressing has been there since the ancient times. With time, people have moved on with the rapid change in the surroundings. Both the genders acknowledge fashion. Fashion is an extension of regular clothing. This paper investigates...

The consumers of today are impulse and cautious buyers at the same time. This study basically comprehends the concept of non-linearity towards the consumer purchase behavior for either high or low involvement of products. The research was interesting to note the consumption patterns of different...

Microfinance empower low-income individual who are capable of lifting themselves out of poverty if given access to financial services but most of microfinance institutions in the world “charge high rates but not make high returns on account of large credit write-offs”. This paper expects to...

Karachi Electric Supply Co. (KESC) is power utility company serving more than 2.1 million consumers. It covers around 6000 km of vast area to supply electricity. It has been more than 10 to 20 years that this company is suffering from poor financial position due to which it is not able to...

Culture is pivotal in shaping the behavior of an individual. Clothing is one way looking at the culture of one and this research in specific investigates about eastern clothing of men. The origin comes from South Asia i.e. Pakistan. The preference of eastern wear by the male segment has changed...

The vibration of fuel prices in the energy market of Pakistan has sprung to huge extent. From the economic perspective of any nation’s monetary uplifting, the government’s view can be achieved via increasing the fuel/ energy prices but such measures always disturbs to discontented civilians...

The charismatic trend attributed in the domain of interdisciplinary research and management sciences has resulted in the notable increase of research activities in these fields. The manifesto of this paper is to identify the major research methodologies in the management sciences in the...

It is a universal phenomenon that dressing/clothing has an effect on the personality of an individual. One’s attire/dressing is said to be an important part of the personality representation as it gives the first impression on the others. It has been evident through the studies that the mood...

Playing at home-ground gives advantage to the home side always, though the strength of the teams also plays a major role in the eventual outcome of a given match. It is observed that India is remarkable when it plays at home; however, it becomes quite an ordinary side when it plays at...