Ovidiu Aurel GHIU?Ã; PRELIPCEAN, Gabriela - In: The USV Annals of Economics and Public Administration 14 (2014) 2(20), pp. 122-130
This paper is talking about communication use in emergency situations management from a marketing perspective. We have analyzed if this communication is different from the communication of a company with her publics; the legislation which provides the framework for this type of communication in...