Vitamin A deficiency is a major health problem in Africa and in many other developing countries. Biofortified staple crops that are high in pro-vitamin A have the potential to reduce the prevalence of vitamin A deficiency. Using a choice experiment with the real product in Uganda, we quantify...

Vitamin A deficiency is a major health problem in Africa and in many other developing countries. Biofortified staple crops that are high in beta-carotene and adapted to local growing environments have the potential to significantly reduce the prevalence of vitamin A deficiency. One such example...