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Niche market strategy for a mature marketplace
Parrish, Erin D.; Cassill, Nancy L.; Oxenham, William - In: Marketing intelligence & planning 24 (2006) 7, pp. 694-707
Persistent link: https://www.econbiz.de/10007301993
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Niche market strategy in the textile an apparel industry
Parrish, Erin D.; Cassill, Nancy L.; Oxenham, William - In: Journal of fashion marketing and management 10 (2006) 4, pp. 420-432
Persistent link: https://www.econbiz.de/10007377887
Cover Image
Niche market strategy for a mature marketplace
Parrish, Erin D.; Cassill, Nancy L.; Oxenham, William - In: Marketing intelligence & planning 24 (2006) 6-7, pp. 694-707
Persistent link: https://www.econbiz.de/10007378504