Johnson, F. Reed; Ozdemir, Semra; Phillips, Kathryn A. - In: Social Science & Medicine 70 (2010) 2, pp. 183-190
Researchers usually employ orthogonal arrays or D-optimal designs with little or no attribute overlap in stated-choice surveys. The challenge is to balance statistical efficiency and respondent burden to minimize the overall error in the survey responses. This study examined whether simplifying...