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The role of familiarity in the assessment of Turkey’s country/destination image: going beyond soap operas
Ozretic-Dosen, Durdana; Previsic, Jozo; Krupka, Zoran; … - In: International Journal of Culture, Tourism and … 12 (2018) 3, pp. 277-291
Persistent link: https://www.econbiz.de/10012069400
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Celebrity endorsement in brand management in Croatia
Ozretic-Dosen, Durdana; Skare, Vatroslav; Krupka, Zoran - In: The changing nature of doing business in transition …, (pp. 214-224). 2011
Persistent link: https://www.econbiz.de/10009384981
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Assessments of country of origin and brand cues in evaluating a Croatian, western and eastern European food product
Ozretic-Dosen, Durdana; Skare, Vatroslav; Krupka, Zoran - In: Journal of business research : JBR 60 (2007) 2, pp. 130-136
Persistent link: https://www.econbiz.de/10007590486
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Assessments of country of origin and brand cues in evaluating a Croatian, western and eastern European food product
Ozretic-Dosen, Durdana; Skare, Vatroslav; Krupka, Zoran - In: Journal of Business Research 60 (2007) 2, pp. 130-136
Persistent link: https://www.econbiz.de/10005474282