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Packard, Grant
Berger, Jonah
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Journal of consumer research : JCR ; an interdisciplinary journal
4
Journal of consumer psychology : JCP ; the official journal of the Society for Consumer Psychology
3
Journal of service research
2
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1
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ECONIS (ZBW)
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In reply: where reshaping communications in healthcare service begins
Berry, Leonard L.
;
Danaher, Tracey S.
;
Moore, Sarah G.
; …
- In:
Journal of service research
26
(
2023
)
4
,
pp. 517-520
Persistent link: https://www.econbiz.de/10014580304
Saved in:
2
How language shapes word of mouth's impact
Packard, Grant
;
Berger, Jonah
- In:
Journal of marketing research : JMR
54
(
2017
)
4
,
pp. 572-588
Persistent link: https://www.econbiz.de/10011743688
Saved in:
3
How concrete language shapes customer satisfaction
Packard, Grant
;
Berger, Jonah
- In:
Journal of consumer research : JCR ; an …
47
(
2021
)
5
,
pp. 787-806
Persistent link: https://www.econbiz.de/10012434461
Saved in:
4
The emergence and evolution of consumer language research
Packard, Grant
;
Berger, Jonah
- In:
Journal of consumer research : JCR ; an …
51
(
2024
)
1
,
pp. 42-51
Persistent link: https://www.econbiz.de/10014634419
Saved in:
5
Commentary: using language to improve health
Berger, Jonah
;
Packard, Grant
- In:
Journal of service research
26
(
2023
)
4
,
pp. 514-516
Persistent link: https://www.econbiz.de/10014580303
Saved in:
6
Wisdom from words : the psychology of consumer language
Berger, Jonah
;
Packard, Grant
- In:
Consumer psychology review
6
(
2023
)
1
,
pp. 3-16
Persistent link: https://www.econbiz.de/10014239998
Saved in:
7
Marketing insights from text analysis
Berger, Jonah
;
Packard, Grant
;
Boghrati, Reihane
;
Hsu, Ming
- In:
Marketing letters : a journal of research in marketing
33
(
2022
)
3
,
pp. 365-377
Persistent link: https://www.econbiz.de/10013454573
Saved in:
8
Expression modalities : how speaking versus writing shapes word of mouth
Berger, Jonah
;
Rocklage, Matthew D.
;
Packard, Grant
- In:
Journal of consumer research : JCR ; an …
49
(
2022
)
3
,
pp. 389-408
Persistent link: https://www.econbiz.de/10013397992
Saved in:
9
How verb tense shapes persuasion
Packard, Grant
;
Berger, Jonah
;
Boghrati, Reihane
- In:
Journal of consumer research : JCR ; an …
50
(
2023
)
3
,
pp. 645-660
Persistent link: https://www.econbiz.de/10014391417
Saved in:
10
Special issue: consumer insights from text analysis
Packard, Grant
(
ed.
);
Moore, Sarah G.
(
ed.
); …
-
2023
Persistent link: https://www.econbiz.de/10014370516
Saved in:
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