Novo Nordisk is one of the few highly reputed pharma businesses and there is a reason for it. Rather than stick to its economistic origins that so many of its competitors live and organize by, Novo Nordisk allowed itself to experiment and react to stakeholder criticism. Rather than reactively...

This case highlights ABN AMRO Banco Real, a Brazilian bank, whose top management embarked on a humanistic transformation process when faced with a post-merger situation. As the CEO of a very typical bank, Fabio Barbosa examined the possibilities of creating a culture of shared values to better...