corporation. In this paper, we explore how corporations respond to complex stakeholder environments and we analyze the legitimacy … prerequisites for managing legitimacy and how they are changing over time. We draw on the literature on institutional theory and … longitudinal study show that managing corporate legitimacy is a dynamic concept and corporations learn over time to adequately …

challenges the legitimacy of corporations. Corporate legitimacy, however, is vital to the survival of corporations in competitive … environments. The literature distinguishes three strategies that corporations commonly employ to address legitimacy problems: adapt … question their legitimacy. This paper develops a theoretical framework for the application of different legitimacy strategies …

multinational corporations respond to institutional complexity and what legitimacy strategies they employ to maintain their license … results of our qualitative longitudinal study show that managing corporate legitimacy is a dynamic process in which …