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Palmer, Janet
Arli, Denni
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Contemporary issues in social marketing
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Journal of retailing and consumer services
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Social marketing : current issues and future challenges
Rundle-Thiele, Sharyn
;
Kubacki, Krzysztof
;
Leo, Cheryl
; …
- In:
Contemporary issues in social marketing
,
(pp. 216-237)
.
2013
Persistent link: https://www.econbiz.de/10011431940
Saved in:
2
Investigating the direct and indirect effects of corporate hypocrisy and perceived corporate reputation on consumers' attitudes toward the company
Arli, Denni
;
Grace, Anthony
;
Palmer, Janet
;
Pham, Cuong
- In:
Journal of retailing and consumer services
37
(
2017
),
pp. 139-145
Persistent link: https://www.econbiz.de/10011729736
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