This paper presents a chronological, adaptive and reflective investigation into students’ perceptions of and motivations for choosing to study economics. Applications of multiple techniques to student-level primary data reveal the following. First, students’ perceptions of economics are on...

This paper presents a chronological, adaptive and reflective investigation into students' perceptions of and motivations for choosing to study economics. Applications of multiple quantitative and qualitative techniques to student-level primary survey and focus group data reveal the following....