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Multichannel marketing : mindset and program development

Weinberg, Bruce D.; Parise, Salvatore; Guinan, Patricia J. - 2009

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Multichannel marketing: mindset and program development

Weinberg, Bruce D.; Parise, Salvatore; Guinan, Patricia J. - In: Business horizons 50 (2007) 5, pp. 385-394

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Multichannel marketing: Mindset and program development

Weinberg, Bruce D.; Parise, Salvatore; Guinan, Patricia J. - In: Business Horizons 50 (2007) 5, pp. 385-394

Persistent link: https://www.econbiz.de/10005354197

Multichannel marketing: Mindset and program development

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Persistent link: https://www.econbiz.de/10007763677

The influence of emotional carrying capacity and network ethnic diversity on entrepreneurial self-efficacy

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Purpose - One key determinant of entrepreneurial success is entrepreneurial self-efficacy (ESE), defined as an individual's confidence in his or her ability to perform entrepreneurial tasks. Whereas previous research has examined how individual and business factors influence ESE, the purpose of...

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Managing change through networks and values

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Artistic influences and innovation in the popular music industry

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Music to our ears : new market creation and creative influences in the popular music industry

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