Park, Hoon; Kim, Gil-Sung - In: International Journal of Trade and Global Markets 3 (2010) 2, pp. 170-188
This study attempts to examine the impact of South Korean firms' market entry strategy on their financial market performance in China and Russia. On the basis of the previous researches, we tested seven (7) hypotheses for five (5) market-entry-related strategic variables (entry mode, entry...
