In the era of a global economy, farmers face increasing pressure in developing a portfolio of various marketing channels. However, the literature on direct marketing strategies has mainly focused on consumers. Using farm-level data this study investigates factors associated with the choice of...

The Internet may reduce constraints on a farmerÂ’s ability to receive and manage information, regardless of where the farm is located or when the information is used. Using a count data estimation procedure, this study attempts to examine the key farm, operator, regional, and household...

The Internet may reduce constraints on a farmer's ability to receive and manage information, regardless of where the farm is located or when the information is used. Using a Count data estimation procedure, this study attempts to examine the key farm, operator, regional, and household...

In the era of a global economy, farmers face increasing pressure in developing a portfolio of various marketing channels. However, the literature on direct marketing strategies has mainly focused on consumers. Using farm-level data this study investigates factors associated with the choice of...