Purpose – The purpose of this paper is to consider the current status of strategic group theory in the light of developments over the last three decades. and then to discuss the continuing value of the concept, both to strategic management research and practising managers....

Strategic group research originated in the 1970s and a number of notable studiescentered on the US pharmaceutical industry. Results were however, conflicting. Thisthesis explores the nature of strategic groups and the related concept of competitivegroups in the UK pharmaceutical industry during...