dynamics of platform creation and growth by separating the platform’s value into three components: (1) the standalone value of … the product, such as a smartphone’s ability to take pictures, (2) the value of other participants on the platform, such as …

This article provides an encyclopedic survey of the platform strategy literature and is organized around launch … strategies, governance, and competition. A platform strategy is the mobilization of a networked business platform to expand into … and operate in a given market. A business platform, in turn, is a nexus of rules and infrastructure that facilitate …

Preface -- Today : welcome to the platform revolution -- Network effects: the power of the platform -- Architecture … : principles for designing a successful platform -- Disruption : how platforms conquer and transform traditional industries … -- Launch : chicken or egg? eight ways to launch a successful platform -- Monetization : capturing the value created by network …

and transparent rules must govern the platform ecosystem; iii) dynamic efficiency and competition ensure that incentives … consumers of various goods and services. Their market power, in combination with their privileged ecosystem position, raises …

govern the platform ecosystem; iii) dynamic efficiency and competition ensure that incentives for market misconduct and … consumers of various goods and services. Their market power and their privileged ecosystem positions raise concerns that they …