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Transforming beyond self : fluidity of parent identity in family decision-making

Parkinson, Joy; Gallegos, Danielle; Russell-Bennett, Rebekah - In: Journal of business research : JBR 69 (2016) 1, pp. 110-119

Persistent link: https://www.econbiz.de/10011417116

Shaping safe drinking cultures : evoking positive emotion to promote moderate-drinking behaviour

Previte, Josephine; Russell-Bennett, Rebekah; Parkinson, Joy - In: International journal of consumer studies 39 (2015) 1, pp. 12-24

Persistent link: https://www.econbiz.de/10011296983

Mum or bub? : which influences breastfeeding loyalty

Parkinson, Joy; Russell-Bennett, Rebekah; Previte, Josephine - In: Australasian marketing journal 20 (2012) 1, pp. 16-23

Persistent link: https://www.econbiz.de/10009508016

Increasing loyalty to breastfeeding : investigating a product development strategy

Parkinson, Joy; Russell-Bennett, Rebekah; Previte, Josephine - In: Health marketing quarterly 29 (2012) 3, pp. 223-238

Persistent link: https://www.econbiz.de/10009657675

The role of health locus of control in value co-creation for standardized screening services

Davey, Janet; Herbst, Judith; Johns, Raechel; Parkinson, Joy - In: Journal of Service Theory and Practice 30 (2019) 1, pp. 31-55

Purpose: Despite the availability and accessibility of standardized screening services, such as preventative health services, many individuals avoid participation. The extant health literature has indicated that health locus of control (HLOC) influences engagement and uptake of health services....

Persistent link: https://www.econbiz.de/10012187658

Challenging the planned behavior approach in social marketing: emotion and experience matter

Parkinson, Joy; Russell-Bennett, Rebekah; Previte, Josephine - In: European Journal of Marketing 52 (2018) 3/4, pp. 837-865

Persistent link: https://www.econbiz.de/10012067852

Increasing Loyalty to Breastfeeding: Investigating a Product Development Strategy

Parkinson, Joy; Russell-Bennett, Rebekah; Previte, Josephine - In: Health marketing quarterly 29 (2012) 3, pp. 223-239

Persistent link: https://www.econbiz.de/10010012214