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Parreño-Selva, Josefa
Más Ruiz, Francisco José
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Ruiz-Moreno, Felipe
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Price promotions effects of virtue and vice products
Parreño-Selva, Josefa
;
Más Ruiz, Francisco José
; …
- In:
European journal of marketing : EJM
48
(
2014
)
7/8
,
pp. 1296-1314
Persistent link: https://www.econbiz.de/10010414774
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