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Drivers of trade promotion receptiveness : the role of relationship and trade promotion satisfaction
Poddar, Amit; Donthu, Naveen; Parvatiyar, Atul - In: Journal of marketing theory and practice 21 (2013) 1, pp. 45-56
Persistent link: https://www.econbiz.de/10009729472
Cover Image
Drivers of trade promotion receptiveness : the role of relationship and trade promotion satisfaction
Poddar, Amit; Donthu, Naveen; Parvatiyar, Atul - In: Journal of marketing theory and practice 21 (2013) 1, pp. 45-56
Persistent link: https://www.econbiz.de/10010117353
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Where the twain shall meet? : a study of best practices to resolve retailer-supplier acrimony in post-audit recovery of trade promotion dollars
Parvatiyar, Atul; Moorthy, Janakiraman; Donthu, Naveen - In: Journal of marketing channels : distribution systems, … 26 (2020) 2, pp. 89-107
Persistent link: https://www.econbiz.de/10012258191