Purpose: The primary objective of this endeavour is to form a retrospective overview of the International Marketing Review (IMR) and map its way forward. Design/methodology/approach: A range of bibliometric techniques has been employed to analyse the performance of IMR and its stakeholders, map...

Purpose: The Journal of Consumer Marketing (JCM) has ceaselessly strived toward presenting updated insights on consumer behavior in the marketplace. Blending both theory and practice, it features rigorous consumer-centric research, which addresses pressing managerial concerns. Recently, the JCM...

Purpose: Journal of services marketing (JSM) is a leading journal that has published cutting-edge research in services marketing over the past 34 years. The main objective of this paper is to provide a retrospective of the thematic structure of papers published in JSM over its publication...