Kumar, Satish; Xiao, Jing Jian; Pattnaik, Debidutta; … - In: International Journal of Bank Marketing 40 (2021) 2, pp. 341-383
Purpose: This study aims to provide an overview of bank marketing through a retrospection of the International Journal of Bank Marketing (IJBM), the leading journal for bank marketing. Design/methodology/approach: This study conducts a bibliometric analysis to analyze the performance and...