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~person:"Paul, Justin"
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A study of the antecedents of...
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Consumer behaviour
59
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59
Brand management
19
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15
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15
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10
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68
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Paul, Justin
Esch, Franz-Rudolf
180
Huber, Frank
146
Burmann, Christoph
140
Bauer, Hans H.
131
Gierl, Heribert
126
Belk, Russell W.
122
Han, Heesup
120
Phau, Ian
117
Bruhn, Manfred
115
Mattila, Anna S.
109
Pelsmacker, Patrick de
107
Herrmann, Andreas
106
Grunert, Klaus G.
105
Wiedmann, Klaus-Peter
100
Kaiser, Harry M.
97
Baumgarth, Carsten
95
Meffert, Heribert
91
Sheth, Jagdish N.
87
Lusk, Jayson L.
86
Foxall, Gordon R.
85
Eisend, Martin
84
Melewar, T. C.
82
Khare, Arpita
80
Chintagunta, Pradeep K.
76
Septianto, Felix
76
Usman, Osly
76
Grewal, Dhruv
75
Keller, Kevin Lane
75
Loureiro, Sandra Maria Correia
75
Dwivedi, Yogesh Kumar
74
Laroche, Michel
73
Tomczak, Torsten
73
Wansink, Brian
73
Anderson, Simon P.
71
Bagozzi, Richard P.
71
Nayga, Rodolfo M.
71
Verhoef, Peter C.
71
Ahlert, Dieter
69
Agarwal, Sumit
68
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Journal of retailing and consumer services
13
Journal of business research : JBR
8
European management journal
4
International journal of consumer studies
4
Business strategy and the environment
3
International journal of market research
3
Technological forecasting & social change : an international journal
3
International journal of hospitality management
2
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
2
Psychology & marketing
2
Asia Pacific journal of marketing and logistics
1
Asian journal of business ethics : AJBE
1
European journal of international management : EJIM
1
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1
International business review : the official journal of the European International Business Academy
1
International journal of Indian culture and business management
1
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1
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ECONIS (ZBW)
67
Other ZBW resources
1
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1
Does celebrity image congruence influences
brand
attitude and purchase intention?
Paul, Justin
;
Bhakar, Shailja
- In:
Journal of promotion management : JPM
24
(
2018
)
2
,
pp. 153-177
Persistent link: https://www.econbiz.de/10011875367
Saved in:
2
Mass prestige,
brand
happiness and
brand
evangelism among consumers
Mansoor, Mahnaz
;
Paul, Justin
- In:
Journal of business research : JBR
144
(
2022
),
pp. 484-496
Persistent link: https://www.econbiz.de/10013185002
Saved in:
3
The role of
brand
experience,
brand
resonance and
brand
trust in luxury consumption
Husain, Rehan
;
Paul, Justin
;
Koles, Bernadett
- In:
Journal of retailing and consumer services
66
(
2022
),
pp. 1-16
Persistent link: https://www.econbiz.de/10013209656
Saved in:
4
Mass prestige value and competition between American versus Asian laptop brands in an emerging market : theory and evidence
Kumar, Ajay
;
Paul, Justin
- In:
International business review : the official journal of …
27
(
2018
)
5
,
pp. 969-981
Persistent link: https://www.econbiz.de/10011931179
Saved in:
5
Do brands make consumers happy? : a masstige theory perspective
Kumar, Ajay
;
Paul, Justin
;
Starčević, Slađana
- In:
Journal of retailing and consumer services
58
(
2021
),
pp. 1-12
Persistent link: https://www.econbiz.de/10012431586
Saved in:
6
Consumers' relationship with mass prestige brands and happiness
Nobre, Helena
;
Kumar, Ajay
;
Kastanakis, Minas N.
;
Paul, …
- In:
European management review : EMR
20
(
2023
)
2
,
pp. 306-325
Persistent link: https://www.econbiz.de/10014325427
Saved in:
7
Impact of nation
brand
experience on nation
brand
loyalty, and positive WOM in a changing environment : the role of nation
brand
love
Yadav, Rohit
;
Paul, Justin
;
Mittal, Amit
- In:
International marketing review
40
(
2023
)
1
,
pp. 28-48
Persistent link: https://www.econbiz.de/10014227448
Saved in:
8
The impact of
brand
transparency of food delivery apps in interactive
brand
communication
Chopdar, Prasanta Kr
;
Paul, Justin
- In:
Journal of research in interactive marketing : …
18
(
2024
)
2
,
pp. 238-256
Persistent link: https://www.econbiz.de/10014521197
Saved in:
9
Celebrity endorsement and
brand
passion among air travelers : theory and evidence
Gilal, Faheem Gul
;
Paul, Justin
;
Gilal, Naeem Gul
; …
- In:
International journal of hospitality management
85
(
2020
),
pp. 1-9
Persistent link: https://www.econbiz.de/10012241395
Saved in:
10
Toward a "masstige" theory and strategy for marketing
Paul, Justin
- In:
European journal of international management : EJIM
12
(
2018
)
5/6
,
pp. 722-745
Persistent link: https://www.econbiz.de/10011960044
Saved in:
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