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Like it or not! : brand communication on social networking sites triggers consumer-based brand equity
Arya, Vikas; Paul, Justin; Sethi, Deepa - In: International journal of consumer studies 46 (2022) 4, pp. 1381-1398
Persistent link: https://www.econbiz.de/10013328299
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Masstige scale : an alternative to measure brand equity
Alagarsamy, Subburaj; Mehrolia, Sangeeta; Paul, Justin - In: International journal of consumer studies 48 (2024) 1, pp. 1-14
Persistent link: https://www.econbiz.de/10014465441
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Healthcare apps' purchase intention : a consumption values perspective
Chakraborty, Debarun; Paul, Justin - In: Technovation : the international journal of … 120 (2023), pp. 1-14
Persistent link: https://www.econbiz.de/10014476559
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Marketing-to-Millennials : Marketing 4.0, customer satisfaction and purchase intention
Dash, Ganesh; Kiefer, Kip; Paul, Justin - In: Journal of business research : JBR 122 (2021), pp. 608-620
Persistent link: https://www.econbiz.de/10012420451
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The role of brand experience, brand resonance and brand trust in luxury consumption
Husain, Rehan; Paul, Justin; Koles, Bernadett - In: Journal of retailing and consumer services 66 (2022), pp. 1-16
Persistent link: https://www.econbiz.de/10013209656
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Mass prestige, brand happiness and brand evangelism among consumers
Mansoor, Mahnaz; Paul, Justin - In: Journal of business research : JBR 144 (2022), pp. 484-496
Persistent link: https://www.econbiz.de/10013185002
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Impact of nation brand experience on nation brand loyalty, and positive WOM in a changing environment : the role of nation brand love
Yadav, Rohit; Paul, Justin; Mittal, Amit - In: International marketing review 40 (2023) 1, pp. 28-48
Persistent link: https://www.econbiz.de/10014227448
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The impact of brand transparency of food delivery apps in interactive brand communication
Chopdar, Prasanta Kr; Paul, Justin - In: Journal of research in interactive marketing : … 18 (2024) 2, pp. 238-256
Persistent link: https://www.econbiz.de/10014521197
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Masstige model and measure for brand management
Paul, Justin - In: European management journal 37 (2019) 3, pp. 299-312
Persistent link: https://www.econbiz.de/10012063173
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Toward a "masstige" theory and strategy for marketing
Paul, Justin - In: European journal of international management : EJIM 12 (2018) 5/6, pp. 722-745
Persistent link: https://www.econbiz.de/10011960044